LULU · Siddharth Balaji monogramSiddharth Balajiルル · Lulu
Product · Visual · Motion

MotionDesigner.

A product-focused visual designer working across UI/UX, motion, and illustration, fluent in the AI tools reshaping how we design.

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Years Experience
0+
Hours of Design & Animation
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Roles & Internships
Motion DesignUI/UX DesignVisual DesignProduct DesignBrand DesignAnimationCreative DirectionVisual StorytellingDesign SystemsUser ExperienceUser InterfaceCreative StrategyMotion DesignUI/UX DesignVisual DesignProduct DesignBrand DesignAnimationCreative DirectionVisual StorytellingDesign SystemsUser ExperienceUser InterfaceCreative Strategy
Selected Work

The archive,
surfaced.

Over a hundred posters, a wall of illustration, and motion experiments, a working record of how I think across brand, type, and frame.

About

Visual storytelling meets purposeful design.

Siddharth Balaji
SiddharthVerified
@lulusidd

“I often tell myself that everything you can imagine is real.”

I love turning messy ideas into experiences that feel simple, intuitive, and nice to look at. I spend an unreasonable amount of time nudging pixels, tweaking animations.

I’m also deep into AI tools, not because they’ll replace designers, but because they’re excellent at helping me do the boring stuff while I focus on the fun part.

The goal? Make things that work beautifully, look great, and don't make users question their life choices.

#ProductDesign#UIUX#MotionDesign#AIWorkflow#PixelPerfect
10:24 AM · Mar 4, 2026
1606204700

Motion-First Thinker

Animation and motion graphics are central to how I communicate ideas and emotion.

Interface & Interaction

I design usable, polished interfaces where every transition feels considered.

Storyteller at Heart

From storyboards to social video ads, I design narratives, not just screens.

AI-Augmented Creator

I fold MidJourney, Firefly, Runway, and Claude into my process to push ideas further.

Experience

Where I've made
an impact.

2026
MiTran Global
Internship

Motion Graphic & UI/UX Designer

  • Created and developed motion design concepts, including storyboards and animated sequences for an original series, establishing a consistent visual style and enhancing overall user engagement.
  • Worked with cross-functional teams on web projects, contributing to UI/UX design, user flows, spatial structuring, and the integration of interactive digital elements.
Motion GraphicsUI/UX DesignInteraction DesignDigital Experience
2025
The Place to be Gallery
Internship

Animation Artist

  • Developed and executed animation concepts and storyboarding for an original animation series, laying a strong narrative and visual foundation for upcoming episodes.
  • Collaborated cross-functionally on a Virtual Art Gallery, contributing to spatial design, interactive flows, and digital integration.
AnimationStoryboardingVirtual GalleryCollaboration
2021 - 2022
Expertify
Freelance

Motion Graphic Designer

  • Led a motion graphic project for a professional Udemy group, resulting in a 15% increase in course engagement metrics.
  • Delivered consistent, high-quality work that reduced editing time by one-third and streamlined delivery timelines.
Motion GraphicsAfter EffectsE-Learning+15% Engagement
2021
Chefathome Foodtech LLP
Internship

Motion Graphics Designer

  • Managed product animations and motion graphic storyboarding, enhancing average viewer retention by 10-15 seconds per video.
  • Crafted video advertisements for 'Zang' on YouTube and Instagram, driving a 25% rise in brand awareness via user engagement.
  • Produced promotional materials with creative copywriting and photo editing, boosting product visibility across digital platforms.
Motion GraphicsStoryboardingSocial Ads+25% Brand AwarenessCopywriting
Illustration · イラスト

Selected
illustration.

Character studies, brand pieces and experiments, wrapped onto a dome that turns on its own.

Pepsi
Sukuna
Character Study
Frieren
Naruto
Spy x Family
Naruto
Spy x Family
Spy x Family
Demon Slayer - Shinobu
Mr. Knight
Library
My Hero Academia
Black Hole
Luffy
Dazai
Demon Slayer - Shinazugawa
Kaneki
Chainsaw Man
Abstract
Daenerys
BlueLock
BlueLock
Frieren
Berserk
Black Hole
BlueLock
Douma - Demon Slayer
Gojo
Gojo
Gojo
Pepsi
Sukuna
Character Study
Frieren
Naruto
Spy x Family
Naruto
Spy x Family
Spy x Family
Demon Slayer - Shinobu
Mr. Knight
Library
My Hero Academia
Black Hole
Luffy
Dazai
Demon Slayer - Shinazugawa
Kaneki
Chainsaw Man
Abstract
Daenerys
BlueLock
BlueLock
Frieren
Berserk
Black Hole
BlueLock
Douma - Demon Slayer
Gojo
Gojo
Gojo
Pepsi
Sukuna
Character Study
Frieren
Naruto
Spy x Family
Naruto
Spy x Family
Spy x Family
Demon Slayer - Shinobu
Mr. Knight
Library
My Hero Academia
Black Hole
Luffy
Dazai
Demon Slayer - Shinazugawa
Kaneki
Chainsaw Man
Abstract
Daenerys
BlueLock
BlueLock
Frieren
Berserk
Black Hole
BlueLock
Douma - Demon Slayer
Gojo
Gojo
Gojo
Pepsi
Sukuna
Character Study
Frieren
Naruto
Spy x Family
Naruto
View all illustration31→
Skills & Tools

My creative arsenal.

The stack I reach for across design, motion, and the new wave of AI-assisted work.

lulusidd.com
ル Skills & Tools · Lulu
＋
HTML
TypeScript
GitHub
React
Next.js
Adobe Creative Cloud
Clip Studio Paint
JavaScript
Lulu · Portfolio
Design & UI/UX
now
Interface, identity & product design: Figma, Illustrator, Framer & Tailwind.
Figma
Illustrator
Framer
Tailwind CSS
Lulu · Studio
Motion & 3D
1m ago
Animation, edit & real-time: After Effects, Premiere, Blender, Unreal & Unity.
After Effects
Premiere
Blender
Unreal
Unity
Lulu · Lab
AI & Emerging Tools
2m ago
Generative & assisted workflows: Claude, ChatGPT & Gemini.
Claude
ChatGPT
Gemini
Education

The foundation of
my craft.

Coventry University

MA in Illustration & Animation

Sept 2023 - Sept 2024 · UK

Coventry University

Chennai Institute of Technology

BE in Computer Science & Engineering

Jul 2019 - Jul 2023 · India

Chennai Institute of Technology
Personal Brand

The mark behind
the name.

LULU is a personal brand built on reflection, duality, and the poetry of Japanese form. It is also a nickname/alias that I commonly use.

LULU · Siddharth Balaji monogram
LULU · Siddharth Balaji monogram
ルル · the finished mark
  1. 01Origin

    The Origin Glyph

    The Japanese katakana ル (lu) is the phonetic seed of LULU.

  2. 02Reflect

    The 180° Reflection

    Rotate ル exactly 180° and place it below the original ル. Two halves that slot together, forming my identity.

  3. 03Mark

    ルル · LULU

    Together they read ルル (Lulu), the finished mark drawn directly from my alias 'Lulu'.

Take a Look at My BooksBrowse the full collection on my books page.
Work in ProgressMy store & merch — launching soon.Soon
Available for work

Let's create something
remarkable together.

Open to freelance, full-time roles, and exciting collaborations. I'd love to hear what you're building.

Emailsidofficial7801@gmail.comPhone+91 73389 02566LinkedInSiddharth Balaji